Vegan Friendly is an Israeli non-profit organization founded in 2012 by Omri Paz to promote veganism and improve access to plant-based food. The organization is best known for its heart-shaped vegan certification label, which it awards to vegan-friendly products and businesses across Israel and internationally. With over 3 million monthly social media impressions, Vegan Friendly runs large-scale consumer events and has expanded operations to the United Kingdom and United States.