Animals Now (formerly Anonymous for Animal Rights) is a non-profit animal rights organization founded in Tel Aviv in 1994, widely regarded as Israel's most impactful animal advocacy group. The organization has secured landmark victories including Israel's ban on force-feeding geese for foie gras, bans on cage eggs, and restrictions on wild animals in circuses. Its Challenge 22 programme has helped over one million people worldwide transition to veganism across 12 languages. Animals Now conducts undercover factory farm investigations, runs legislative campaigns, and organizes over 2,000 advocacy events annually.
Focus areas
Animals Now (formerly Anonymous for Animal Rights) is a non-profit animal rights organization founded in Tel Aviv in 1994, widely regarded as Israel's most impactful animal advocacy group. The organization has secured landmark victories including Israel's ban on force-feeding geese for foie gras, bans on cage eggs, and restrictions on wild animals in circuses. Its Challenge 22 programme has helped over one million people worldwide transition to veganism across 12 languages. Animals Now conducts undercover factory farm investigations, runs legislative campaigns, and organizes over 2,000 advocacy events annually.
Focus areas
