SAFE (Save Animals From Exploitation) is New Zealand's foremost animal rights charity, operating since 1932 with offices in Auckland, Wellington, and Christchurch. The organisation campaigns against factory farming, live export, and rodeo, while running the Eat Kind vegan outreach programme and coordinating public events and street actions nationwide. With approximately 20 staff and 2,000 volunteers, SAFE focuses on education, policy change, and empowering people to adopt plant-based lifestyles.