Skala Cosméticos was founded in São Paulo in 1986 and became one of Brazil's most widely distributed hair care brands, now fully vegan and cruelty-free. The brand transitioned to 100% vegan formulas in 2018 and has been cruelty-free since the 1990s, making it a pioneer in ethical Brazilian beauty. Products feature natural actives like coconut oil, shea butter, and castor oil, and are present in more than 45% of Brazilian homes. Skala exports to over 40 countries.