Naturli' Foods is a Danish plant-based food company that has been producing 100% vegan meat and dairy alternatives since 1988, making it one of Europe's longest-standing brands in the category. The product range includes vegan butter, ground meat, ice cream, deli slices, and dairy-free beverages based on oats, almonds, and soy. Naturli' holds around 77% market share in Denmark and exports to 17 countries including Norway, Germany, Australia, and the UK.