Ecover

100% Vegan🏠 Homeware🌐 Online
📍 London, 🇬🇧 United Kingdom
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All Ecover products are vegan-formulated and Leaping Bunny certified. However, owned by SC Johnson (since 2017), whose other brands (Glade, Pledge, Mr Muscle, Duck) conduct animal testing where required by law. Naturewatch Foundation revoked its cruelty-free endorsement and calls for boycott. Product formulations are vegan but ethical status is contested due to parent company.